Welcome to our new series of blog posts! You already know that the main motto of our Valencian clothing brand with good vibes is: "whatever you do and wherever you live, there is only one condition to be part of the #STOHKTAMAZING family; and that is to LOVE SHARING YOUR LIFESTYLE WITH OTHERS IN AN UNFORGETTABLE MOMENT.

That's why, in this new saga, we'll bring you people who love their lifestyles and want to share them with you. Are you ready? Keep reading because today's protagonist will surely sound familiar to you!

Rodrigo Pla, co-founder of our Valencian clothing brand with good vibes

Rodrigo Pla, co-founder of our Valencian clothing brand with good vibes

As expected, we wanted to dedicate the first post of this new saga to Rodrigo Pla, co-founder of our Valencian clothing brand with good vibes. Although many of us already know him, Rodrigo still has a lot to tell, such as some hidden anecdotes with STOHKT , his future plans... he even has a message for you, who love to share your lifestyle with others!

Q: What do you do?
A: I am a graphic designer and illustrator. I have been working in advertising as a freelancer for 20 years with different brands all over the world. I am also one of the creators of STOHKT, the Valencian clothing brand with good vibes. Here I create the designs for the clothes as well as printing them .

Rodrigo Pla, co-founder of our Valencian clothing brand with good vibes



Q: How do you define your lifestyle?
A: I have a relaxed lifestyle, I rest in the mornings and work in the afternoons, which gives me time to do several activities. When there are waves, I surf ; and when there aren't waves, I go swimming or do any other activity that keeps me active, like skating or cycling .
I really like travelling, getting to know new cultures and places. I have lived in 4 different places throughout my life (North, South and Central America and now Europe). If I had to choose, I prefer the beach, waves, sun and palm trees.
I am a person who likes to create, observe and learn new things. I always carry a notebook in case I come up with an idea to draw. My ideal lifestyle would be to travel the world in a caravan with my family and my boards.

"Every time I see someone wearing one of our shirts, I think... I made that! And I'm amazed!"

Rodrigo Pla, co-founder of our Valencian clothing brand with good vibes


Q: What do you hope to convey with your art and your business?
A: Well, with STOHKT I want to convey a life full of freedom; spontaneous. Life flies by in the blink of an eye and it's not worth sitting in a cubicle all your life... Waiting to enjoy life until you retire is not my thing. Why not enjoy it now? That's when you have all the energy to do it.

Q: What sets you apart from the rest?
A: My spontaneity, I don't plan things much, I just do them. I don't think about them too much and I just go with my instinct. My passion for pursuing my dreams.

Q: What are your plans for the future at the moment?
A: This is an easy one, because I've always had it clear. My plan is to create a brand that is recognized worldwide. Having a creative mind, it's always been easy for me to visualize where I want to go. With STOHKT, I see myself sponsoring elite athletes or sporting events, having sales points in strategic places around the world, traveling promoting the brand and surfing, of course. I want to have a brand that leaves a positive mark socially.

"Every chumpe gets his Christmas"

Q: Tell us an anecdote about your beginnings or during your journey in the company.
A: The beginnings are the hardest, because you jump into the water not knowing how to swim very well. But each challenge is a learned experience. That there are no defeats... that each bad experience serves to reflect and do things differently. That it is incredible what passion can do...
I remember when we started this project, we printed from my house in a very small room, and every move was calculated to the millimeter. Now, we have a point of sale, people are getting to know us a little better and along the way we have met people who have helped us. I get excited every time I walk down the street and see someone wearing one of our t-shirts, I look at them and think... I made that one! And I flip out!

"With STOHKT I intend to convey a life full of freedom; spontaneous."

Q: What would you say to all those who love to share their lifestyle with others?
A: That you shouldn't be afraid to throw the first stone . You have to hold on to your dreams faithfully and fight for them... You'll eventually hit the jackpot! As we say in El Salvador: Christmas comes to every chumpe.

And that's it for our interview with Rodrigo Pla, co-founder of our Valencian clothing brand with good vibes . Remember that if you also want to share your lifestyle with the rest, you can tag us with our clothes onsocial media and we will share it.

And if you already have in mind which STOHKT design will be next in your wardrobe... click HERE to visit our online store!

See you soon!

April 21, 2023 — Boomy Antonio

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